Diesel Dreams
Concept: Diesel dreams generated by stylish jeans… a journey into the surreal.
Role: Concept & Design
Client: Passion Project
Software/Method: Pen & Ink drawings composited with photos in Photoshop.
This pitch-board was created for an updated version of the Diesel Dreams campaign from 2004. Over ten years ago, Diesel jeans funded several independent film-makers, artists, motion-graphics artists to create a series of spots, all with “Diesel Dreams,” in the title, to help promote the arts and creative lifestyle that comes with wearing a stylish pair of Diesel jeans. Some of these spots directly referenced the jeans or the Diesel brand, while others were just a creative exploration, an unexpected journey or a surreal experience. I chose to take the viewer on a journey into a surreal world that literally
grows out of the jeans.
Enlarged Frames
Board
