Olumiant

Pitchboards and Pitch book for a Pharmaceutical brand pitch.
Role: Design / Typography / Typography designed out of tactile materials.
Direction: I was directed to come up with three separate approaches for the typography for each of the three environments provided. A conservative approach to using type in this print ad, with one word emphasized in a tactile material, as well as a less traditional approach and an intermediate approach. The tactile material was required in one to two comps per environment. For the less traditional approach I was encouraged to mix typefaces and type sizes as well as have the type interact with the environment and the characters/vfx elements in the scene.
Provided by Studio: Backplate with visual effects, lighting and actors.
Studio: Zoic Studios
Creative Director: Julien Brami
Client: Olumiant
Software/Method: Photoshop

Time Frame: 4 days