The ABC’s of Smoking
This series of social media blasts was designed to help motivate smokers to stop smoking.
Role: Design and Animation
Purpose: Anti-Smoking Campaign
Creative Lead: Creative Director Robyn Stern of Saatchi & Saatchi and Copywriter Richard Beahm also of Saatchi & Saatchi.
“A” is for “Addiction”
This is what I came up with for the letter “A” given a photo of the letter “A” made out of cigarettes.
Video
Design Board
“B” is for “Bad Breadth”
This is what I came up with for the letter “B” given a photo of the letter “B” made out of cigarettes.
Video
Design Board
